In thinking about our constant search for the best content to stimulate customer interest and engagement, I’m realizing that a lot of what I know came from my mother.
Here at Desire Path we often do things that we’d never, ever want to see our clients do. Like having a blog that’s somehow turned into a dark, cold cave, utterly devoid of the welcoming content we owe our readers.
Caves are scary. How’d we get in here?
We wandered in, just like any other small business team might.
Yesterday I had the pleasure of talking with 21 business owners who had gathered to learn more about blogging. They’re members of a new Meetup group focused on effective marketing for small businesses, and if you live and work in our area, I hope you’ll check them out. Great energy and ideas all around!
We covered lots of ground: how to format blog pages and posts ....
Today is World Cancer Day. Everywhere across the globe, people are sharing messages about this fearsome disease and their desire for fresh answers in the face of its mysteries.
As I read their words I'm thinking of my father, David Taysum, who spent his career studying bone cancer at the University of Utah ...
Wedding producers really do stash tools inside their blazers, just like Jennifer Lopez did in The Wedding Planner.
How do I know? I was one — for 8 luxurious, sparkling, color-saturated years. As co-founder of a successful events studio ...